On 28th February 2012 I gave a brand new talk on: “The Neuroscience of Creativity” at the Royal Society of Arts. I kicked off by describing some of the features of modern life that are “Enemies of Creativity.” One chief culprit is the smartphone: constantly interrupting our concentrated thought to alert us to the arrival of an endless flow of emails, texts, calls and social networking updates. This interferes with creative thinking because it prevents us from efficiently getting all the relevant info required for the creative problem solving task into our heads in the first place and certainly from picking up on the subtle hunches that precede a breakthrough. So the first tip for boosting creativity is to block out distractions by switching off smartphones, closing down email accounts and sticking in the ear-plugs/-phones (blocking out distractions with music works for some but not others).
The rest of the talk describes a medley of the latest neuroscientific investigations into the Aha! moment courtesy of scientists like Joydeep Bhattacharya at Goldsmith’s University. Finally, I described what modern science knows about the hypnagogic state, that no-man’s-land where wakefulness drifts into sleep, well know to be an incredibly fertile ground for creativity.
On Tues 7th February 2012 I will be giving a “Brain Coach Live” talk at London’s Dulwich College. This year sees the launch of a new Buy One Get One Free Buddy Scheme (“BOGOF Buddy Scheme”) that enables all schools to get Brain Coach Live in front of their pupils. This system simply allows any school who chooses to book a Brain Coach Live presentation at their school to elect another nearby school where the very same talk will be given for free. The concept is based on the idea that fee-paying schools, more likely to have funds for such extra-curricular activities, might cover costs both for themselves and a local state school as a gesture of good will.
Since the success of Dr Jack’s inaugural live speaking events in late 2010 and early 2011, he is now represented by Britain’s largest speaker bureau. The Gordon Poole Agency has been running for almost half a century and they represent most of the biggest names on the live speaking circuit. From celebrity after dinner speakers to business and motivational speakers they provide corporate clients with a wide variety of options to choose from.
In January of this year I gave a 1hr motivational talk in Tenerife which highlighted some pearls of neuroscience wisdom that everyone can exploit to optimise their brain performance every day. It was a fantastic experience. I enjoyed doing the talk enormously and the feedback I got from the organisers, my co-speakers and members of the audience was overwhelmingly good.
Over the last few years that I have been heavily involved in science communication, whether writing up ideas for television series, articles for newspapers, book proposal, #Braintweets and so on, I’ve stumbled upon a great variety of neuroscience-informed pearls of wisdom that can help everyone get the most out of their brains. A few months ago I decided to put together a series of hour-long presentations packed with general tips on maximising brain performance through improvements in diet and exercise, strategies for improving memory retention, dealing with stress and a highly visual and animated crash course in neuroscience.