• Dr Jack Double Whammy on Mon 4th July

    On Monday 4th July Dr Jack will be back on This Morning between 10.30-12.30 (ITV1). If you’d like to recap on the memory tricks you can see his first contribution all over again by clicking here.

    Later on that evening at 20.00 the first episode of his new series “The Tech Show” is launched (Discovery Science), followed immediately afterwards by the second episode at 20.30.

    Dr Jack's 2nd appearance on THIS MORNING: Mon 4th July

    Monday’s item on This Morning will be all about decisions. Whether deciding what to have for lunch, what route to take to reach a destination, whether or not to resist the temptation to make that impulse purchase or the best way to avoid getting in trouble – all of us have to make literally hundreds of decisions every day.

    The problem is that our brains, having remained pretty much unchanged since the Stone Age, rarely make decisions that maximise long term returns. The default setting of the brain tends towards choosing quickly, based on gut feelings, about the currently available options. People often can’t be bothered to put the effort in to figure out what’s really the best choice in the long run. So we just go on our impulses and make up explanations that fit with the choice after the decision has been made.

    When hungry, stressed, excited or in a rush, people rely even more on hot, emotional, short-sighted desires to immediately get what we want. This is the state that supermarkets and other shops want you to be in so that you’re tempted by the seemingly great deals. Dr Jack will describe why the only way to make good decisions is to do it in a cold, far-sighted, rational state of mind where we can calmly consider only best option in light of what we really need in the long run. He will suggest a variety of strategies people can use to get themselves in this state of mind in order to SAVE YOU MONEY!

    Dr Jack's also on Discovery Science at 20.00, Mon 4th July

    Just a few hours later, at 20.00 over on Discovery Science, Dr Jack showcases some of the most fascinating, amazing and sometimes bizarre new inventions, discoveries and breakthroughs from the world of science, technology and engineering enterprise. “The Tech Show” will run as pairs of back-to-back half hour episodes at 20.00, and then again at 01.00, 09.00, 12.00, 15.00… so it will fit into your schedule no matter how busy you are. As you are flicking through the channels on your satellite or cable box over the summer, don’t forget to have a little scan through the Discovery channels to see if you can catch an episode. The tone of this particular series was specifically directed to be upbeat, friendly and lighthearted, so viewers should find it stimulating without becoming overwhelmed by too much boring “techie” information. This is a flagship show for Discovery and they have high hopes for it so fingers crossed many people will get stuck in and hopefully watch the whole series. That way there’s a chance that Dr Jack will be back on Discovery for another series in the not so distant future.

    If you’d like to follow Dr Jack’s daily #braintweets please click here.

Share This Post

Related Posts

  • Porn Brain

    The ubiquitous availability of free internet pornography gradually adapts brains to prefer explicit images over the real thing. In some teenage boys who use it daily they end up aroused by porn, but not real sexual partners!

  • Secrets of the Brain

    I haven’t had a new TV series on the box for quite some time, but at 9pm tonight on Sky channel 279 my latest series Secrets of the Brain hits our screens

  • Racing Brains

    I’ve been digging around in search of research investigating racing drivers' brains recently so I thought I’d devote this month’s blog to sharing this with you

  • Another Year of Brain Tweets

    Each year I look back on a year's worth of brain tweets to see what's been trending recently... here they're carefully sorted & categorised for your delectation

  • The Iceman Cometh by Dr Jack

    It's almost as if Wim has managed to trick his body into reverting to caveman mode

Discussion 2 Responses

  1. July 1, 2011 at 5:35 pm

    Yay! Mondays!Something to look forward to 😉

  2. July 4, 2011 at 11:41 am

    Your were great on “This Morning”
    Now .. roll on “Tech Show” tonight!

Leave a Reply