Figuring out what I should write about in my blog this month really was a no brainer. It’s not every month that I have a new book about to hit the shelves (Friday 28th March 2014). So from April onwards, if you happen to be passing a WHSmith’s then please do consider popping in. You should find Sort Your Brain Out prominently displayed in the Non-Fiction and Business charts. If you can’t find it then please drop me a line!
Although we have specifically targeted the business market in the first instance, primarily due to their familiarity with my co-author’s previous work, this truly is a book for everyone. We hope that business professionals will decide that other members of their family would also benefit from reading it and pass it on; whether the recipients are their children – to help them get the most out of their brains to achieve more in their education, or their own parents – to help them get the most out of their brain during the post-retirement years. In fact, the book has been carefully put together to ensure that readers of all ages will be able to get something out of it. Happily we’ve already had some feedback that suggests we have been successful in achieving this goal. If you fancy flicking through a few select pages, or perhaps even pre-order a copy with a 30% discount, then please click here to see it on Amazon.
We are encouraging people to tweet photos of Sort Your Brain Out when they find it in the wild with the hashtag #SortYourBrainOut or #SYBO for short – we’ve been made aware of sightings all over the UK and the world – from Jamaica to Hong Kong and Cornwall to Edinburgh.
This is my first foray into the world of publishing. Strictly speaking it’s the second book I’ve ever written, if you count my Ph.D. thesis. However I doubt whether more than a handful of people have ever pulled it out of the vaults of the University of London library in Senate House. For most readers it would be pretty incomprehensible anyway what with being laden with complex scientific terminology. The whole point of Sort Your Brain Out is to make the latest neuroscience accessible for everyone, not just the science enthusiasts. So with this in mind, for my first published book, it only seemed appropriate to co-author it with someone who has extensive experience in writing books that everyone can get something out of. And a few years back, thanks to a fortunate twist of fate, I met the perfect collaborator.
Adrian Webster and I both contributed as motivational speakers at a conference in Tenerife in 2011, presenting me with the perfect opportunity to forge an alliance with a truly exceptional individual. An internationally best-selling author, his first book Polar Bear Pirates was a massive hit. It is very unusual to see a business book packed full of cartoon characters, yet this unorthodox approach may well be precisely what made it resonate with such a broad audience. We’ve tried to reproduce this effect with a handful of illustrations commissioned for Sort Your Brain Out. For a sneak preview: click here.
Over more than a decade Adrian has been one of Europe’s most popular and influential motivational speakers. His uncanny ability to spin a yarn in an entertaining yet impactful way, leaving audiences not just spellbound by his performances but also much wiser about how to get the best out of themselves at work is unparalleled. He distils many years of experience in the workplace into witty/moving anecdotes and wise observations about how best to motivate ourselves and those around us. Here’s a quick taste of his speaking style brilliantly animated by some young and very talented animators.
Our book Sort Your Brain Out aims to make what modern neuroscience has discovered about the strengths and weaknesses of human brain function accessible to the broadest possible market. We wanted to provide some powerful insights into how to get the most out of your brain, whoever the reader happens to be. After all, every one of us has a brain, but it doesn’t come with a user guide. So we thought we’d pen a book that illuminates what’s going on within our skulls and what brains need to function optimally. The Sunday Express kindly published an article we wrote to support the launch of the book and the following Monday we got a mention in the Daily Express. We also penned a short article on how to stoke the fires of creativity which you can also read online.
We asked a few kind souls to read the final version before it went to print and were overwhelmed by the positive feedback. Below you’ll find just a small selection of the endorsements we received:
This truly inspiring and fascinating book leaves you never wanting to waste a single second ever again. Everything you need to know about how your brain works and how to maximize it is contained in an easy-to-read way. The book proves you really can do anything and there are lots of simple ways to help ensure you too can make the most of your biggest asset – your brain! Without doubt, a book you cannot be without!”
Dame Sarah Storey, DBE
For all the debate about governments nudging people to make better decisions or to adopt better behaviours, it is easy to overlook the fact that we can actually nudge ourselves. This book is a wonderful guide to how to do just that.”
Executive Creative Director and
Vice Chairman, OgilvyOne London
I thought it was accessible, thought-provoking and full of useful, easy-to-follow tips about improving your everyday life through a better understanding of the brain.”
Writer for The Observer and other publications
This book explores the kind of topics we all think and talk about: Is the internet making us stupid? What do alcohol and caffeine really do to our brains? It provides you with kind of fascinating nuggets of information you end up reading out to whoever you happen to be with, as well as practical tips on how to maximise what we all have between our ears. Forget brainstorming, it’s all about brainshaking and dunking now. Neuroscience demystified and simplified without being patronising; a must-read.”
A really great book that explains in layman’s terms how the brain works and how you can then translate that knowledge to enhance your own performance. Thought-provoking and insightful, it will add considerable value to anyone still willing to learn, irrespective of which rung of the success ladder they are on. It’s an enjoyable and extremely useful read.”
Sort Your Brain Out is a must-read for everyone. It is a clever and thoughtful book designed to help the lay reader understand more about the brain’s most intimate workings but most importantly it provides erudite yet easily consumed bite-sized gobbets of information on how to improve one’s lobar lot. The fascinating examples are eminently readable and marvellously memorable; the reading of this book will stretch the brain in exactly the way the authors have devised. This is mental stimulation at its best.”
Head of Programming and Branded Content
As someone who has spent their life reviewing neuroscience material, I was struck by how the overview on offer contextualises some aspects of brain function in a novel and refreshing way. In short, this is a delightful and illuminating read – it is the book that I would (will) give my family, when they ask searching questions about neuroscience – and what it means for them.”
Professor Karl Friston FRS
Wellcome Trust Centre for Neuroimaging
University College London
Sort Your Brain Out is has clarity of purpose and many features that puts it ahead of its competitors in an expanding area of interest. Making the best use of the amazing brains we all inherit, even though they are destined to operate in a world far removed from the environment that shaped their evolution, is crucial. There probably is no more important a task for us as individuals or for the groups we live and work in than this. Help and the chance to expand our insight is at hand.”
Head of Strategy
Advertising Planning firm Vizeum
Engaging, accessible, demystifying.”
Dr Daniel Glaser
Science Gallery London
If you do decide to purchase a copy we’d be really grateful if you’d find time to review it on Amazon.
What do green spaces (parks, fields, commons etc.) do to the human brain? Why do people drop litter? How does visible evidence of anti-social behaviour affect the way other people behave? How would people behave if those responsible for keeping one of London’s finest Royal Parks clean were to down tools for an entire weekend?
All of these questions were asked of Dr Jack by The One Show reporter Justin Rowlatt in Hyde Park where the Keep Britain Tidy campaign ran an interesting experiment over the weekend to see how people would react if the rubbish they dropped was left to accumulate. This brainpost details some of the background to Dr Jack’s comments on The One Show (Mon 1st Aug, BBC1, 7pm).
Spending time in green spaces reduces blood pressure, increases self-reported happiness ratings and even boosts self-confidence. And this is not just because being in clean and tidy natural environments encourages people to take exercise. Neither, it seems, do you have to actually be physically outdoors in these spaces to benefit from these life-enriching effects. Merely having a view over a natural green space is sufficient to influence the rate of healing and the perception of pain. In a famous Science study published in 1984 by Roger S. Ulrich, patients whose recovery room had either a view of a small copse of trees or a brown brick wall were compared, retrospectively, in terms of duration of their stay in hospital and strength of analgesia required to deal with the pain induced by gall bladder surgery performed in the same Pennsylvanian hospital. They found that on average those with the view of a green space spent on average one less day in hospital and required much fewer moderate or strong doses of pain killers compared to those with a view of the brick wall.
Numerous studies have been conducted since to try to establish what aspects of the natural environment have the strongest benefits to our wellbeing. Virgnia I Lohr, of Washington State University, describes studies suggesting that bright green colours synonymous with luscious vegetation make us feel happier than light greens and yellows that could indicate plant nutrient deficiencies. Furthermore not only does mood improve when we look at trees but we even have a preference for trees with spreading canopies over short and stubby bush like trees typically found in arid areas and tall / narrow trees typically found in areas of very high rainfall. The explanation Lohr offers for these preferences for bright greens and trees with spreading canopies is that such visual stimuli are indicative of conditions suitable for the proliferation of human life. In other words an innate appreciation of such visual characteristics conferred a survival advantage to early humans as they would have been attracted to environments with flourishing plantlife and thus food sources, whilst others would have perished in environments that were either too dry or to wet.
Parks and open spaces are clearly very beneficial in terms of improving health and quality of life. However if it wasn’t for the armies of park staff who clean up after members of the public who routinely leave their litter behind, these green spaces would soon become the last place you would want to spend your spare time. The question is, why do people leave their litter behind for somebody else to clear up? All human behaviour is governed by predictions of reward and punishment. We are subconsciously guided towards behaviours that maximise rewards whilst minimising punishments.
The pleasure pathways of the brain, in particular the nucleus accumbens, are involved in attaching a reward prediction to a certain course of action based on past experience. Drinking water when thirsty or eating food when hungry are examples of behaviours hardwired to produce powerful sensations of pleasure because they help to keep us alive. However the sense of pleasure that people get from putting rubbish in the bin is not innate, like drinking and eating, but instead it must be learned. Nonetheless, even in the absence of a sense of reward from putting rubbish in the bin, if littering is consistently punished then that too can steer people away from anti-social and towards pro-social behaviours. Whilst most parents are still apt to discipline their children for littering, which provides valuable experience of the punishments that follow such anti-social behaviour, parents aren’t always around. In the past adults felt at liberty to scold, or even physically punish, any child that they happened to see dropping litter, but in the modern climate of political correctness this is becoming a thing of the past. Young people no longer learn that punishment reliably follows the act of dropping litter and so their brains do not generate the sense of discomfort, anxiety or unease (generated by the anterior insula) that would precede acts of anti-social behaviour that they know through experience is likely to be punished. So in the absence of any negative emotions associated with the act of littering, nor positive emotions associated with the act of putting litter in the bin, rubbish ends up being lobbed around willy nilly, even when a bin is conveniently located just a few steps away.
When children are brought up with a strong sense of social responsibility then in later life they may get sensations of what might be called “righteous” pleasure from doing the “right thing.” The point is that to get a feeling of satisfaction from performing pro-social behaviours you must have been trained over prolonged periods of time by parents, carers, teachers and/or peers in order to get a kick out of it. If society wants to encourage pro-social behaviours we’ve either got to praise young people more for putting litter in the bin, or make them very uncomfortable when they just drop it for someone else to deal with.
A fascinating study, again from the journal Science (Keizer et al, 2008), indicates that evidence of other people’s antisocial behaviour can make others more likely to be antisocial themselves. This would suggest that the problem with litter goes beyond just rubbish on the streets and in our parks. In one of their experiments they demonstrated that environments in which anti-social behaviour was evident, e.g. litter strewn around on the pavement, graffitti sprayed on the walls or fire crackers set off in the background, not only makes people more likely to litter themselves, but also to commit more serious anti-social behaviours like theft. It seems that people modulate their own behaviour according to cues regarding the degree of anti-social behaviours committed by others.
It is for this reason that Dr Jack predicted that whilst Hyde Park is pristine and clean people will be (slightly) more likely to put their rubbish in the bin. However as the rubbish builds up people will probably become more and more likely to leave their rubbish behind. Furthermore, based on the findings of Keizer and colleagues, the more the rubbish builds up, the more likely people will be to commit other forms of anti-social behaviour. To find out if Jack’s predictions were right, tune into BBC1 tonight at 7pm.
In addition to these weekly brainposts you can follow Dr Jack’s daily #braintweet on Twitter.
In January of this year I gave a 1hr motivational talk at a conference in Tenerife, highlighting some pearls of neuroscience wisdom that everyone can exploit to optimise their brain performance every day:
It was a fantastic experience. I enjoyed doing the talk enormously and the feedback I got from the organisers, my co-speakers and members of the audience was overwhelmingly good.
My remit for this particular talk was to get a sales force “Ready To Win” i.e. to be more influential when dealing with customers and make more sales. So I outlined some of the latest brain scanning experiments that provide clues about how the human brain actually makes decisions.
I then explained to the audience, comprising 400 sales representatives for a leading European pharmaceutical company, the implications of this work in terms of how they could maximise their impact on their customers’ decision making processes. I can tailor this central 20mins of the performance to any specific need, topping & tailing it with my Top Ten Tips for Brain Optimisation.
The concept I conveyed in the main body of this particular talk was: the better you understand how your customers’ brains work, the better you can ensure that you make the best possible impression. I also explain why we humans are so loss averse and describe how to avoid accidentally setting off alarm bells in the customers’ mind, which can so often dash all hopes of sealing a deal.
I owe a great debt of gratitude to Adrian Webster (author of Polar Bear Pirates) and Martin Coburn. These two fantastic individuals were kind enough to share with me their extensive experience on the live speaking circuit. Out of the goodness of their hearts they provided me with guidance and advice that made my performance more interactive, better structured and ultimately a great success.
I now have a great live motivational talk that can be rolled out at any live event you might happen to be planning. In addition to material suitable for corporate audiences, I have also given motivational talks at several educational institutions (secondary school and university level) to help students learn more, faster and boost exam performance. I am also keen to engage older people having previously also given a talk at a charity for the elderly where the key message was that you can teach an old dog new tricks and that the effort that goes into learning new skills helps to keep dementia at bay.
In addition to these posts you can follow my daily #braintweets