• Dr Jack Lewis – Motivational Speaking Update

    DrJackLewisKeynoteSpeakerI’ve been on the motivational speaking circuit for over 10 years now. And throughout that period I’ve noticed that the demand for talks that explain how our brains work and how we can get more out of them only increases!

    During the first 5 years the demand came mainly from the British mainland. I travelled the length and breadth of the country to speak at schools, science festivals and businesses. But since then I’ve been invited to speak all over central Europe, western Europe and the USA.

    Talks in educational institutions used to be primarily aimed at students, helping them to understand how best to get their brains into gear as they prepared for examinations. Yet in more recent times this work has extended into promoting a brain-focused approach to improving well-being at all levels of education. In particular I’ve found it particularly rewarding to help teachers, lecturers and other support staff to understand what they can do, in practical terms, to help students develop greater resilience (i.e. to cope with stress without it spilling over into mental health issues).

    Over the first few years, the keynote talks I gave across various industries tended to be focused on increasing productivity at all levels of the business by sharing practical tips (backed by scientific evidence) regarding everything the human brain needs to function at an optimal level. Increasingly these brain optimisation tips (or BOPs) are just used at the beginning and end of each talk, with the main, middle segment focused on a more specialist subject matter developed for the particular audience in question.

    While the neuroscience of decision making and science of creativity have been two firm favourites for a decade, clients have increasingly been requesting talks on bespoke subject matters. For example, last year the National Trust asked me to do a talk about unconscious bias and empathy, THRIVE asked me to cover the neuroscience of meditation and run some mindfulness workshops, while Siemens and a couple of other major engineering firms working on huge infrastructure projects asked me to deliver the neuroscience of decision making talk with a specific focus on matters relevant to health and safety.

    One utilities company in the north-west of England whose Health and Safety record is very nearly perfect even commissioned me to do some research on strategies that might help them promote better mental health throughout their organisation.

    There is a huge amount of insight that neuroscience can provide on a wide variety of topics. It’s always satisfying to find that, in tailoring my talks to the specific needs of a client, I’m constantly stumbling upon new areas of neuroscience and psychology with which I wasn’t previously familiar. No matter what the organisation’s priorities have been in terms of what they want their staff to take away from my talk, a few days of digging around in the neuroscience literature ALWAYS yields some inspiration; shedding an interesting new perspective on virtually any topic.

    Another interesting development has been that content from The Science of Sin – a book I wrote in 2018 that looked at modern neuroscience and psychological studies relevant to the concept of the seven deadly sins – has proven to be very useful in talks focused on improving well-being. Warner Brothers asked me to do a talk as a part of their well-being week and my whistle-stop tour of why our brains make us do the things we know we shouldn’t, stimulated a fantastic debate that extended well beyond the 10 mins of Q&A. It seems that everyone struggles to control one temptation or other (humans always have) and grasping the role of psychological pain in bringing out our worst behaviours was deemed as illuminating as understanding the techniques that can help to successfully reduce it in order to improve our self-discipline was deemed useful!

    Here’s a list of some of the most popular, “classic” talks that I’m asked to return to again and again.

    Talks For Business: Neuroscience of Decision Making

    In the last few of years I’ve been working more and more with senior management teams across Europe to help them understand insights from neuroscience that are relevant to their specific business needs. For example, I helped one of Europe’s “Big Four” auditors win a highly lucrative new business contract by sharing with them my Neuroscience of Decision Making talk in the context of reverse engineering the pitch process in light of the flaws in how the human brain evaluates information when making important choices. By exploiting a large corpus of knowledge generated over the past decade or so from neuroeconomic investigations the realities of how risk, uncertainty and benefit are evaluated in the human brain can be explored in order to concoct strategies that improve the likelihood of developing a successful pitch.

    Talks for Business: Neuroscience of Creativity

    Since the first outing of my Neuroscience of Creativity talk in 2013 it has evolved into a half-day workshop experience. I’ve been rolling this Innovation Workshop out over the course of 2015 with various members of the Senior Leadership Team at one of the world’s biggest broadcasters by sharing with them everything that science has to offer in terms of techniques that work and those that sound good but ultimately don’t. By assisting them to create an environment that genuinely promotes innovative thinking right at the very top of the organisation and convincing them of the worth of approaches in an evidence-based fashion, the idea is to reduce resistance to some of the seemingly unorthodox strategies in order that they might be allowed to permeate freely throughout the rest of the company.

    Sort Your Brain Out

    Sadly many people proclaim that their busy lives simply leave no time to read books. Adrian Webster and I have turned our best-selling book Sort Your Brain Out into a live event. Since our first booking late last year we have been enjoying a steady increase in demand for our motivational speaking duet over the past few months and very much hope that this trend continues in the years to come. We are both represented by Gordon Poole Agency and our speaking agent James Poole is always on hand to discuss booking enquiries.

    Talks for Schools

    Over the years I’ve been invited to speak at many schools across the UK. The aim is usually to engage young learners, usually in the build up to their big exams, with an upbeat neuroscience narrative that brings to life what exactly is going on inside their brains as they learn. Once students grasp that all their efforts are leading directly to huge changes in the wiring of their brains, how memory works and adaptations that brains undertake to support new skills acquisition, motivation levels invariably rise.

    I give them insights into straight-forward techniques to get brains working better: whether memorising information more thoroughly, managing exam stress more effectively and simply encouraging them to see school as the only viable way (currently) of sculpting young brains in preparation for dealing with whatever adult life might throw at them.

    If you’d like me to do a talk for you, please don’t hesitate to get in touch.

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  • Creativity and the Brain by Dr Jack Lewis

    I’ve recently developed a new live presentation on: “The Neuroscience of Creativity,” which I first presented at the Royal Society of Arts in February 2012. The rapidly expanding list of Brain Coach Live topics continues to grow.

    I kick off by describing some of the features of modern life that are “Enemies of Creativity.” To help motivate this section I describe a Channel 4 architecture series I contributed to called “The Secret Life of Buildings.” In this show I used EEG to illustrate how the brain responds to a variety of sensory distractions typically encountered in a modern work environment – the open plan office. The presenter, The Independent architecture critic Tom Dyckhoff (pictured left), was wired up with an electrode studded scrum cap and plonked in the middle of a busy open plan office to write up an overdue newspaper article. When a colleague (to his left in the photograph) mentioned the word “pub,” an extensive burst of activity was triggered across his prefrontal cortices (pictured top right). His brainwaves also pulsed in response to movements in the background, conversations going on around him and especially the rattle of the trolley loaded with crockery and cutlery as the tea lady tottered by.

    The point I wished to convey was that, although we might not consciously register sights and sounds that are constantly being picked up by our senses, they are nonetheless processed in the brain; diverting precious resources away from the task at hand.

    This is relevant to the process of creativity because soaking up and considering vast quantities of information from a variety of sources for a prolongued period of time is often the first step towards solving a tricky problem and this requires sustained attention. And it is not just disturbances in our open plan working environments (classrooms fall into this category too, of course) that pull the brain’s attentional resources hither and thither, thus disrupting the intake of information. The demands made on us by our smartphones constantly alerting us to the arrival of endless emails, texts, calls and social networking updates also interferes with creative thinking.

    The first tip for boosting creativity is thus to block out distractions by switching off smartphones, closing down email accounts and sticking in the earplugs. Take a tip from french polymath Henry Pointcaré and work in regular two hour sessions from 10:00-12:00 and 17:00-19:00 to get those distraction-free bouts of unbroken concentration in. That way you will be able to take in all the necessary input relevant to the problem at hand. Later, once the subconscious brain has mulled over the possibilities, circumventing the inevitable mental blocks, your Eureka moment will come when you least expect it.

    Great thinkers have typically reached their big creative breakthroughs, usually described in the scientific literature as “Aha! moments,” at a time when they were not thinking terribly hard. For instance, Henry Pointcaré cracked one of his biggest mathematical conundrums whilst stepping onto a bus, Kekulé day-dreamed a snake biting its tail to crack the chemical structure of benzene whilst dozing by the fire and Archimedes was famously plonking himself in the bath.

    The point is that when a “mental impasse” is reached i.e. you’ve done lots of work on trying to crack the problem, but don’t seem to be getting anywhere – the best thing you can possibly do is walk away from it and do something else. You must leave it to your subconscious to play with all the information you have furiously uploaded into your brain and wait for the solution to percolate up into consciousness once you are between thoughts.

    The rest of the talk describes a medley of the latest neuroscientific investigations into the Aha! moment courtesy of the likes of Joydeep Bhattacharya and colleageues at Goldsmith’s University. They discovered that the moment that a problem is solved is associated with activation across the right prefrontal cortex up to 8s before the person registers their response.

    I also touch upon Alan Snyder and colleage’s contraversial experiment where transcranial Direct Current Stimulation (tDCS) was used to transiently deactivate brain areas over the left anterior temporal/prefrontal areas whilst stimulating right anterior temporal/prefrontal areas resulting in three-fold improvements in finding solutions to creative problems. The idea is based on the theory that, in most right handed people, the left brain controls well rehearsed over-learned behaviours, whilst the right brain is more involved in grappling with novel stimuli and generating creative behaviour.

    Finally, I described what modern science knows about the hypnagogic state, where wakefulness drifts off into sleep, well know to be an incredibly fertile ground for creativity. Scientist and engineer Thomas Edison was a great believer in using the hypnagogic state to boost creativity and given his 1,093 patents and inventions that lead to electric lighting, plus the music and movie industries, I would say that his is a testimony we can all believe.

    Clues as to how and why this brain state is so enormously innovative arise from very recent studies (Magnin et al, 2010) in which electrodes attached all over the surface of a human brain to measure the neuronal activity as a person falls asleep. This has revealed that the thalamus – the brain’s main junction box through which all parts of the cortex are connected to all other parts – “falls asleep” first whilst other brain areas “switch off” up to 5mins, 10mins, 15 mins and even 20 mins later! Until then these brain areas are still firing away, yet cut off as they from the rest of the brain by the absence of viable cortico-thalmo-cortical connectivity, it is surely this dissociation which leads to those magical sparkles of insight?

    Edison even invented a clever device for capturing creative thoughts before they are forgotten. If you want to know more about this then you can click here to book me in to give this talk at your school, university or firm!

    If you’d like to leave a comment below, please do, but so that I can find it amongst all the spam comments would you please email me to tell me on what day and at what time you left it so that I can find and approve it.

    In addition to these brainblogs you can also follow my regular #braintweets by following me (@DrJackLewis) on Twitter.

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  • Dr Jack Double Whammy on Mon 4th July

    On Monday 4th July Dr Jack will be back on This Morning between 10.30-12.30 (ITV1). If you’d like to recap on the memory tricks you can see his first contribution all over again by clicking here.

    Later on that evening at 20.00 the first episode of his new series “The Tech Show” is launched (Discovery Science), followed immediately afterwards by the second episode at 20.30.

    Dr Jack's 2nd appearance on THIS MORNING: Mon 4th July

    Monday’s item on This Morning will be all about decisions. Whether deciding what to have for lunch, what route to take to reach a destination, whether or not to resist the temptation to make that impulse purchase or the best way to avoid getting in trouble – all of us have to make literally hundreds of decisions every day.

    The problem is that our brains, having remained pretty much unchanged since the Stone Age, rarely make decisions that maximise long term returns. The default setting of the brain tends towards choosing quickly, based on gut feelings, about the currently available options. People often can’t be bothered to put the effort in to figure out what’s really the best choice in the long run. So we just go on our impulses and make up explanations that fit with the choice after the decision has been made.

    When hungry, stressed, excited or in a rush, people rely even more on hot, emotional, short-sighted desires to immediately get what we want. This is the state that supermarkets and other shops want you to be in so that you’re tempted by the seemingly great deals. Dr Jack will describe why the only way to make good decisions is to do it in a cold, far-sighted, rational state of mind where we can calmly consider only best option in light of what we really need in the long run. He will suggest a variety of strategies people can use to get themselves in this state of mind in order to SAVE YOU MONEY!

    Dr Jack's also on Discovery Science at 20.00, Mon 4th July

    Just a few hours later, at 20.00 over on Discovery Science, Dr Jack showcases some of the most fascinating, amazing and sometimes bizarre new inventions, discoveries and breakthroughs from the world of science, technology and engineering enterprise. “The Tech Show” will run as pairs of back-to-back half hour episodes at 20.00, and then again at 01.00, 09.00, 12.00, 15.00… so it will fit into your schedule no matter how busy you are. As you are flicking through the channels on your satellite or cable box over the summer, don’t forget to have a little scan through the Discovery channels to see if you can catch an episode. The tone of this particular series was specifically directed to be upbeat, friendly and lighthearted, so viewers should find it stimulating without becoming overwhelmed by too much boring “techie” information. This is a flagship show for Discovery and they have high hopes for it so fingers crossed many people will get stuck in and hopefully watch the whole series. That way there’s a chance that Dr Jack will be back on Discovery for another series in the not so distant future.

    If you’d like to follow Dr Jack’s daily #braintweets please click here.

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