On Monday 4th July Dr Jack will be back on This Morning between 10.30-12.30 (ITV1). If you’d like to recap on the memory tricks you can see his first contribution all over again by clicking here.
Later on that evening at 20.00 the first episode of his new series “The Tech Show” is launched (Discovery Science), followed immediately afterwards by the second episode at 20.30.
Monday’s item on This Morning will be all about decisions. Whether deciding what to have for lunch, what route to take to reach a destination, whether or not to resist the temptation to make that impulse purchase or the best way to avoid getting in trouble – all of us have to make literally hundreds of decisions every day.
The problem is that our brains, having remained pretty much unchanged since the Stone Age, rarely make decisions that maximise long term returns. The default setting of the brain tends towards choosing quickly, based on gut feelings, about the currently available options. People often can’t be bothered to put the effort in to figure out what’s really the best choice in the long run. So we just go on our impulses and make up explanations that fit with the choice after the decision has been made.
When hungry, stressed, excited or in a rush, people rely even more on hot, emotional, short-sighted desires to immediately get what we want. This is the state that supermarkets and other shops want you to be in so that you’re tempted by the seemingly great deals. Dr Jack will describe why the only way to make good decisions is to do it in a cold, far-sighted, rational state of mind where we can calmly consider only best option in light of what we really need in the long run. He will suggest a variety of strategies people can use to get themselves in this state of mind in order to SAVE YOU MONEY!
Just a few hours later, at 20.00 over on Discovery Science, Dr Jack showcases some of the most fascinating, amazing and sometimes bizarre new inventions, discoveries and breakthroughs from the world of science, technology and engineering enterprise. “The Tech Show” will run as pairs of back-to-back half hour episodes at 20.00, and then again at 01.00, 09.00, 12.00, 15.00… so it will fit into your schedule no matter how busy you are. As you are flicking through the channels on your satellite or cable box over the summer, don’t forget to have a little scan through the Discovery channels to see if you can catch an episode. The tone of this particular series was specifically directed to be upbeat, friendly and lighthearted, so viewers should find it stimulating without becoming overwhelmed by too much boring “techie” information. This is a flagship show for Discovery and they have high hopes for it so fingers crossed many people will get stuck in and hopefully watch the whole series. That way there’s a chance that Dr Jack will be back on Discovery for another series in the not so distant future.
If you’d like to follow Dr Jack’s daily #braintweets please click here.
Dr Jack will be MAKING YOUR BRAIN BETTER FOR LONGER live on ITV1’s THIS MORNING
Over the summer I’ll be making a series of contributions to ITV’s THIS MORNING. The aim is to get the nation interested in how their brains work and ultimately to help YOU get the most out of YOUR brain. I’ll offer easy-to-follow advice on how to get your brain firing on all cylinders each and every day.
I’ll be answering the questions that YOU want answered. Is your brain not what it used to be? Want to know what you can do about it? Bad with money? Ever wondered why you can’t kick your habits? Ever worry about your children’s development? You can either get in touch with your questions directly by clicking here, or get in touch with THIS MORNING via The Hub.
Topics I’ll be covering in detail will range from money management to memory, from love to hate, from happiness to sorrow, and all the way from child development to holding onto your marbles in old age. You most definitely CAN teach an old dog new tricks and it is never too late to start getting more out of your brain!
Each item will kick off with a discussion with Phillip Schofield and Co. on the sofa to explore ways in which they feel their own brains’ work well and not-so-well. We’ll then be asking members of the public to participate in experiments live in the studio. And we’ll meet some extraordinary people who’ll either demonstrate some amazing abilities or some shocking disabilities. Each item will be packed with useful tips, nudges and strategies for optimising your brain function. So, each week, you’ll be able to put my advice to the test to see how it can benefit your life by boosting your brain power.
Most people would agree that their memories are far from perfect. So, on Monday 13th June 2011, I’ll be showing you what part of your brain creates a MEMORY for people, places, facts and faces. I’ll be putting some members of the public through their paces to see how much information a noraml “working” memory can hold. You’ll even be able to join in the fun and play along at home. I’ll reveal a classic memory trick that is virtually guaranteed to boost anyone’s memory for lists of facts or any other kind of information you might need to remember.
So tune into ITV1 from 10:30-12:30 and SORT YOUR BRAIN OUT!
- Jack has studied Brain Biology for nearly 20 years
- Jack has a First Class batchelor’s degree in Neuroscience from The University Of Nottingham
- Jack earned his PhD in the Laboratory of Neurobiology at University College London
- Last year, Jack published a paper in the prestigious Journal of Neuroscience describing human brain scanning experiments that investigated multisensory perception; carried out during a post-doc at the Max Planck Institute for Biological Cybernetics
- Despite Jack’s extensive knowledge about the human brain, he is NOT medically qualified and so will not be able to answer questions relating to medical care.