A new Vodaphone advert hit our screens recently and I hate it with a passion. My gym seems to have it on a loop at the moment and every time I see it I progress through a variety of emotions ranging from mild disappointment to abject rage. It starts innocently enough, depicting a bus weaving it’s way across a patchwork quilt of luscious fields. England’s green and pleasant lands, we might assume. The driver is keeping a kindly eye on his customers through the rear view mirror, a young woman is dozing on her man’s shoulder, a suited middle-aged businessman is reading his newspaper and a teenage girl is listening to music on her headphones. One row in front of our lovers a mum finds herself unable to pacify her crying toddler. We’ve all been there. It’s not a pleasant experience when the calm and tranquility is pierced by the ululations of an irate infant child. One-by-one the cast make faces betraying their discontent over the bawling nipper. In such situations – what can you do? Other than grin and bear it?
On this particular bus, in this particular locale, a hero is at hand. In a bid to bravely defend his belle from her rude awakening, that self same man (one row behind the squalling squib) unsheathes his smartphone. And using the “Power of 4G” summons a cartoon to his screen with which to mesmerise and thus pacify the aforementioned disconsolate child. Miraculously the tears dry up immediately, the sobbing quickly replaced by smiles and giggles of joy. Peace reigns over the bus once more and glances of appreciation ensue.
The boyfriend/man/husband presumably earns himself a family-sized haul of brownie points from girlfriend having demonstrating not just a strong capacity for empathy but a clear aptitude for child wrangling (what a great dad he could be!). Mum is palpably relieved that the blight to everyone’s day has been appropriately dealt with by this marvellous stroke of genius (so embarrassing when he plays up like that!). Even the stressed out businessman seems to have gone a few shades of purple lighter. The teenage girl goes as far as taking off her headphones, momentarily, to revel in the delicious, unexpected peace and quiet before breaking into a private smile. In the estimation of these fine bus passengers, the holder of the phone is clearly nothing less than an absolute legend.
Dora the Explorer is the chosen cartoon and it’s a good choice (a much better choice than Teletubbies, for example). Inexplicably, the language she utters in this British version of the ad is Spanish. I may be showing my ignorance here. Perhaps Dora the Explorer is always aired in it’s original tongue. But it occurred to me that just maybe the ad was cheekily alluding to possibility that the kid might even start to pick up a new language as a fortuitous side effect of this timely intervention. Such is the “Power of 4G”. It’s just a shame that the evidence from several studies indicates that too much screen time spent goggling at idle entertainment displaces valuable time doing other things in the real world that really facilitate a child’s neurodevelopment. Surely encouraging the habit of endlessly distracting kids with smartphones, tablets and laptops throughout their entire childhood is only going to perpetuate this problem, not to mention fueling a boom in short-sightedness.
It’s not just Vodaphone who are at it. Nissan have also released a TV ad recently for the Pulsar. Excitingly it has automatic braking. For those unfortunate circumstances where the driver’s brain is distracted away from the road at precisely the moment the vehicle in front decides to slam on the brakes without warning. The vital milliseconds saved by circumventing the pesky human can make the critical difference between a dangerous fender bender and safely completed journey.
The key message throughout is that the car is carefully built around the driver and therefore every conceivable problem has been anticipated and addressed. In the closing scene two children appear in the back seat fidgeting, shouting and generally being… well… children. In the blink of an eye technology has magically teleported into their midst – the rowdy boys instantly transformed into well-behaved, docile and, most importantly, silent little angels: one absorbed by a tablet, the other gazing out of the window listening to something on a pair of expensive looking headphones (let’s hope it’s my podcast). That’s right kids. Do not interact with each other. That would just cause a disturbance to your father, or whoever he is. Communication must be discouraged when in ear shot of your elders and betters. And remember: silence is golden!
My issue with these ads is not Susan Greenfield-esque. I don’t believe that technology is good or bad. But I do think that to unquestioningly consume limitless hours of screen entertainment at the expense of all other activities would have negative consequences for brain development across childhood. My objection to these ads revolves around that fact that they are normalising, if not positively encouraging, child-rearing behaviours that are likely to be deleterious to the best interests of the next generation.
Study after study has demonstrated that what kids really need if their brains are to develop optimally throughout childhood is lots of interaction with other people. Ideally in the context of unstructured play. Keeping them perpetually spell-bound by computer games, films or cartoons is very much against their best interests.
Infants plonked in front of Teletubbies for hours on end are measurably retarded in their language development and verbal expression in comparison to those rarely exposed to screens in their first 2 years of life. This is ironic given that, allegedly, a large team of child psychologists were assembled by the BBC to consult on what elements should be included in order to optimise neurodevelopment.
Admittedly endless hours of interacting with young kids are shattering. And undoubtedly the most effective method of conjuring some much needed peace and quiet from the endless barrage of questions, perpetual motion, mess, mood swings and tears are screen-based innovations designed specifically to captivate young minds. But the easiest route is rarely the best path and whilst this approach may well be very convenient for frazzled parents it is demonstrably not best for the child.
Advertisers will jump on any scenario that their intended market might be able to relate to so the theme of pacifying noisy kids with tech is not surprising. Yet it supports the proliferation of lazy, unhelpful parenting tricks that ultimately work against the best interests of a whole generation of humans. Whether or not this amounts to a whole hill of beans in the long run is yet to be seen. Yet from what is known with any certainty so far, there are clear indications that screen time should be monitored and possibly limited, or else it will displace the human face-to-face interactions that so beautifully sculpt young brains in preparation for a long life of interacting with other humans.
If you want a child’s neurodevelopment to proceed optimally you should, in my humble opinion, forego the lure of using technological paraphernalia to distract them – unless you are carefully restricting its use at other times – and instead encourage them to engage in some form of play in the real world. And whilst we’re at it you should ensure that as much as possible you give them your full attention. Having your eyes on your smartphone whilst talking to your child is a terrible example to set. So much of communication happens via eye contact and active (as opposed to partially distracted) listening, so if you rob your children of valuable experience with this mode of interaction then their communication skills and social dexterity will suffer.
I’m not saying people should consign their tablets to the rubbish, nor permanently ban children from using all tech. I’m merely encouraging parents to avoid using these tactics habitually. Save it for when you really need it and you will help your kid to develop the full range of skills, both hard and soft, to give them the best possible start in life.
And if you think I’m a luddite after this rant you’d be wrong. If you explore my blog further you’ll find plenty of articles relating to the brain benefits of various computer games. Everything in moderation I say (unless we’re talking about working memory training using the Dual N-Back task or reading books in which case I see no harm in overdoing it so long as combined with a healthy social life :-))
Any environment in which we immerse ourselves on a daily basis will eventually induce changes in the very fabric of our brains. This observation is based on brain scanning experiments investigating the brains of taxi drivers and professional musicians before and after they have acquired their expertise. Intensive training over many months and years physically changes the size of the hippocampus and motor hand area of these individuals, respectively. This occurs as a direct result of repeatedly challenging the brain to perform specific tasks, navigating around London in the first instance and manipulating an instrument to emit the desired sounds in the second, so that the connectivity between areas involved in executing that task is improved. This occurs at the flick of a few genetic switches that increases the number of synapses across which one neuronal brain wire influences the next in line in pathways that are used often and intensively. It seems reasonable to assume that any cognitive capacity that we regularly use over long periods of time will have a similar impact via the same mechanism.
In the past I’ve written about our incredible aptitude for using tools to manipulate our environment. One of the best examples of recent human ingenuity in this regard are the virtual environments we have created – video games, internet, online social networking and the like. Millions of people are immersed in such virtual environments intensively, regularly and consistently over extended periods of time, exactly the pre-requisites for interaction that drives brain changes; occurring whether the environment in question is real or virtual. I’ve written previously about the potential impact of this on the adolescent brain but, of course, adult brains also adapt to the demands of any virtual environments they may be regularly immersed in too, albeit at a reduced rate.
These brain changes occur for better or for worse. Adults who engage in intensive action video gaming for endless hours slowly but surely begin to accumulate cognitive improvements, namely enhancements in certain aspects of vision, memory and rapid decision-making. On the other hand, those who automatically respond to any bleep, buzz or vibration from their laptop or smartphone appear to be training themselves into a state of constant distraction. A recent study has suggested that so-called heavy media multi-taskers are gradually losing their capacity to block out distractions, an unintended consequence of “dual screening” behaviours like surfing the internet and responding to electronic messages whilst watching television.
My message is simple. Technology is neither good or bad, it’s all about how you choose to use it. Stopping to contemplate your habits when it comes to using technology and considering whether the likely changes to your brain will serve you well or badly, might be advisable. Evidence is currently quite sparse, but rapidly accumulating. Just bear in mind the rule of thumb that anything you do intensively, daily, for months on end has the potential to re-wire your brain to perform that task more efficiently. Some behaviours honed in this way do not always serve your best interests when operating in the real world.
A report hit the press this week describing as yet unpublished brain data from Cambridge University demonstrating that people addicted to internet pornography show a heightened sensitivity in the reward pathways (specifically in the ventral striatum) when exposed to sexually explicit images. Results were not dissimilar to that observed in the brains of alcoholics and illicit drug addicts when viewing images of the target of their addiction. How might this hypersensitivity to pornography have developed? I’m sure you can guess what’s coming next… by viewing pornographic images with great scrutiny, regularly and over periods of months if not years – pleasurable sexual responses have become honed to whatever stimuli have been encountered in the virtual environments with which they are regularly immersed.
My concern is the impact that such outcomes of neuroplasticity might have on people’s real life behaviours. Could it be ruining people’s real life sex lives? The anecdotal evidence presented in Norman Doidge’s excellent book: “The Brain That Changes Itself” certainly backs up this notion. From the perspective of basic neuroscience it also seems likely. Once a brain is trained to respond in a manner that results in feelings of pleasure when viewing hyper-sexual body shapes performing wild and gratuitous sex acts, it is likely that less powerful sexual images – a real life sexual partner, for instance – no longer hit the spot. Given how much of a boost a healthy active sex life gives to real romantic relationships it seems a real shame (if not a blight to wellbeing in society as a whole) that sexual relationships might be harmed by unconstrained consumption of pornography.
I’m not an advocate of censorship. It doesn’t work anyway. I believe in freedom of informed choice. I am an advocate of encouraging people to think carefully about what their habitual behaviours might be doing to their brains from the perspective of neuroplasticity. This I hope will enable them to make choices that benefit them in the long run as well as in the short term. Carving out periods of the day when emails are ignored and phones switched to silent will preserve the ability to sustain attention, engage in deep thought and enable people to remain the master rather than slave of technology. And actively avoiding indulging in online pornography on a daily basis might help people to evade brain adaptations that set the bar of satisfaction ever higher so that the real thing can maintain its lustre. “Everything in moderation” will steer us all clear of unwanted brain adaptations.
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I was once told that adolescence is the hardest thing I would ever have to do in life. Up to that point in time I had got the overwhelming impression that most adults wished they could go back to the simple life they seemed to distinctly remember enjoying during childhood. All this smacked of rose-tinted glasses to me, but still I asked myself what exactly was I doing so wrong to find the teenage years a bit of a grind.
Teenagers tend to experience life in the extreme. The highest highs rub shoulders with the lowest lows. They tend to experience everything as either fabulously exciting, depressing, or mind-numbingly boring, with very little in between. There are a variety of reasons why this is the case:
- during adolescence the brain is a patchwork quilt of work-in-progress (see video below)
- it is undergoing a neurochemical conspiracy that simultaneously amplifies emotions
- whilst encouraging risk taking and exaggerating perceived benefit
…all in the absence of any extensive experience that, in adults, can occasionally step in to trump the usually erroneous risk/benefit calculations that accompany every decision at an unconscious, implicit level.
I personally found the acknowledgement that being a teen is tough to be profoundly reassuring. Now as a neuroscientist I can go one step further by actually showing WHY being a teenager will always feel tough at times. More importantly I will describe why teenagers of today will turn into adults that are even more different from the previous generation than ever before in the history of man.
Human brain maturation does not reach completion until after adolescence. During the teenage years the brain is literally caught midway between adulthood and childhood. In the mid-teens cerebral maturation looks like a patchwork quilt, with some areas that have already reached their adult form intermingled amongst others that have not changed significantly since childhood. Yet other regions of cortex find themselves in a transition state part way between the two extremes. This is why a teenager can seem so bright and intelligent one minute, whilst making the most disasterous decisions and over-reacting in the most outrageous emotional outbursts the next. There is a child and an adult co-existing in the brain of a teen. Below is a video that tracks the brain’s maturation over the course of adolescence starting in the early teens and ending in late teens (blue colour = mature cortex; so keep an eye out for how much green, yellow, orange and red is still in the mix throughout most of adolescence).
The process of adolescent brain maturation, counterintuitively, does not involve an increase in the thickness of the brain’s outer surface (the cortex). On the contrary, it actually involves a reduction in cortical thickness – as less important synaptic connections and brain pathways are “pruned” away; presumably to free up resources for more intensively-used neural networks. This process enables the brain to function more and more efficiently the more certain behaviours are repeatedly performed and elaborated upon. Skills that we acquire with a great deal of time and effort during childhood are performed effortlessly by the time we reach adulthood.
The human brain will adapt to any environment with which many, many hours are spent interacting. These days the real life immediate environment of a teenager’s home, school, playground, social settings etc in which they spend their waking hours is increasingly supplemented by a wide variety of virtual and online spaces and places into which innumerable hours are poured. This means that digital natives – kids that cannot remember a time before the internet – are going through their “synaptic pruning” maturation phase of accelerated teen brain development synergistically with virtual, as well as real, worlds. The brains that result from this interactive process will be specialised differently to those honed during a twentieth century adolescence.
Cause for alarm? Well, maybe yes, maybe no. It will undoubtedly be a mixed bag. Brain specialisation to improve efficiency in the execution of one behaviour will always come at the expense of specialisation that could have been invested in something else. This is displacement.
When time spent playing massive multiplayer online games (MMOG) entirely displaces time spent engaging in old fashioned face-to-face interaction with a friend or group of friends certain brain areas will be improved in preference to others. That teenager would develop superior visuospatial, rapid task-switching and quick decision making abilities, but at the expense of social skills; unless time is also invested in extensive face-to-face communication with peers. Social networking and instant messenging services actually takes this social displacement to a whole different level by actively disrupting what little time is acutally spent in the company of real people.
Teen social lives are increasingly becomeing less about the face-to-face and much more about face-down-to-phone. The right to choose which smartphone alerts they do and don’t respond to are waived in favour of a slavish dependency. The attention of many teens is immediately diverted to any BBM, Twitter, Facebook etc alert that squarks and vibrates from their smartphone – regardless of where they are or who they are with. This constant disruption must surely degrade the quality of in person social interaction and brain specialisation supporting this vital skill. So does this mean the art of conversation is utterly doomed?
If teens can be made aware of the need to take control of their digital consumption then there is hope. Otherwise they’ll find themselves distinctly uncomfortable being in the same room as other people and will much prefer to communicate through the written word – a scenario that will inevitably leave them feeling empty. Brains that evolved to communicate much more effectively through body language than speech will inevitably miss the physical presence of another person when communication becomes exlusively remote. Not to mention the fact that physical touch is one of the primary ways in which a brain is inspired to activate brain circuitry that makes a human being feel safe, secure and content.
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On Monday 4th July Dr Jack will be back on This Morning between 10.30-12.30 (ITV1). If you’d like to recap on the memory tricks you can see his first contribution all over again by clicking here.
Later on that evening at 20.00 the first episode of his new series “The Tech Show” is launched (Discovery Science), followed immediately afterwards by the second episode at 20.30.
Monday’s item on This Morning will be all about decisions. Whether deciding what to have for lunch, what route to take to reach a destination, whether or not to resist the temptation to make that impulse purchase or the best way to avoid getting in trouble – all of us have to make literally hundreds of decisions every day.
The problem is that our brains, having remained pretty much unchanged since the Stone Age, rarely make decisions that maximise long term returns. The default setting of the brain tends towards choosing quickly, based on gut feelings, about the currently available options. People often can’t be bothered to put the effort in to figure out what’s really the best choice in the long run. So we just go on our impulses and make up explanations that fit with the choice after the decision has been made.
When hungry, stressed, excited or in a rush, people rely even more on hot, emotional, short-sighted desires to immediately get what we want. This is the state that supermarkets and other shops want you to be in so that you’re tempted by the seemingly great deals. Dr Jack will describe why the only way to make good decisions is to do it in a cold, far-sighted, rational state of mind where we can calmly consider only best option in light of what we really need in the long run. He will suggest a variety of strategies people can use to get themselves in this state of mind in order to SAVE YOU MONEY!
Just a few hours later, at 20.00 over on Discovery Science, Dr Jack showcases some of the most fascinating, amazing and sometimes bizarre new inventions, discoveries and breakthroughs from the world of science, technology and engineering enterprise. “The Tech Show” will run as pairs of back-to-back half hour episodes at 20.00, and then again at 01.00, 09.00, 12.00, 15.00… so it will fit into your schedule no matter how busy you are. As you are flicking through the channels on your satellite or cable box over the summer, don’t forget to have a little scan through the Discovery channels to see if you can catch an episode. The tone of this particular series was specifically directed to be upbeat, friendly and lighthearted, so viewers should find it stimulating without becoming overwhelmed by too much boring “techie” information. This is a flagship show for Discovery and they have high hopes for it so fingers crossed many people will get stuck in and hopefully watch the whole series. That way there’s a chance that Dr Jack will be back on Discovery for another series in the not so distant future.
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On Friday nights at 8pm starting in July 2011 Dr Jack Lewis presents THE TECH SHOW on the Discovery Science channel. Here is the promotional video that Discovery will be running across Europe, Africa and the Middle East to pique people’s curiosity about this brand new flagship series:
Across 26 half-hour episodes Jack takes viewers on a journey through some of the latest technological breakthroughs in engineering, science and biomedicine. We explore new developments in robotics, renewable energy and tornado physics. We encounter a wide variety of nutty inventors, hell-bent on creating the most bizarre water, land and air-borne vehicles the world has ever seen. We see how engineering can be guided by the latest biological research by getting to the bottom of how evolution has solved various threats to survival by giving certain creatures some uniquely brilliant abilities. And we even discover what neuroscience can learn from the art of magic!
My personal favourites include the young American scientist who creates tornados in his garage, the crazy German pilot who can loop-the-loop in a helicopter and the ingenious lizard that can evade predators by burrowing into tightly packed sand in the blink of an eye by turning its body into a wave generator!