Figuring out what I should write about in my blog this month really was a no brainer. It’s not every month that I have a new book about to hit the shelves (Friday 28^th March 2014). So from April onwards, if you happen to be passing a WHSmith’s then please do consider popping in. You should find Sort Your Brain Out prominently displayed in the Non-Fiction and Business charts. If you can’t find it then please drop me a line!

Although we have specifically targeted the business market in the first instance, primarily due to their familiarity with my co-author’s previous work, this truly is a book for everyone. We hope that business professionals will decide that other members of their family would also benefit from reading it and pass it on; whether the recipients are their children – to help them get the most out of their brains to achieve more in their education, or their own parents – to help them get the most out of their brain during the post-retirement years. In fact, the book has been carefully put together to ensure that readers of all ages will be able to get something out of it. Happily we’ve already had some feedback that suggests we have been successful in achieving this goal. If you fancy flicking through a few select pages, or perhaps even pre-order a copy with a 30% discount, then please click here to see it on Amazon.

We are encouraging people to tweet photos of Sort Your Brain Out when they find it in the wild with the hashtag #SortYourBrainOut or #SYBO for short – we’ve been made aware of sightings all over the UK and the world – from Jamaica to Hong Kong and Cornwall to Edinburgh.

This is my first foray into the world of publishing. Strictly speaking it’s the second book I’ve ever written, if you count my Ph.D. thesis. However I doubt whether more than a handful of people have ever pulled it out of the vaults of the University of London library in Senate House. For most readers it would be pretty incomprehensible anyway what with being laden with complex scientific terminology. The whole point of Sort Your Brain Out is to make the latest neuroscience accessible for everyone, not just the science enthusiasts. So with this in mind, for my first published book, it only seemed appropriate to co-author it with someone who has extensive experience in writing books that everyone can get something out of. And a few years back, thanks to a fortunate twist of fate, I met the perfect collaborator.

Adrian Webster and I both contributed as motivational speakers at a conference in Tenerife in 2011,  presenting me with the perfect opportunity to forge an alliance with a truly exceptional individual. An internationally best-selling author, his first book Polar Bear Pirates was a massive hit. It is very unusual to see a business book packed full of cartoon characters, yet this unorthodox approach may well be precisely what made it resonate with such a broad audience. We’ve tried to reproduce this effect with a handful of illustrations commissioned for Sort Your Brain Out. For a sneak preview: click here.

Over more than a decade Adrian has been one of Europe’s most popular and influential motivational speakers. His uncanny ability to spin a yarn in an entertaining yet impactful way, leaving audiences not just spellbound by his performances but also much wiser about how to get the best out of themselves at work is unparalleled. He distils many years of experience in the workplace into witty/moving anecdotes and wise observations about how best to motivate ourselves and those around us. Here’s a quick taste of his speaking style brilliantly animated by some young and very talented animators.

Our book Sort Your Brain Out aims to make what modern neuroscience has discovered about the strengths and weaknesses of human brain function accessible to the broadest possible market. We wanted to provide some powerful insights into how to get the most out of your brain, whoever the reader happens to be. After all, every one of us has a brain, but it doesn’t come with a user guide. So we thought we’d pen a book that illuminates what’s going on within our skulls and what brains need to function optimally. The Sunday Express kindly published an article we wrote to support the launch of the book and the following Monday we got a mention in the Daily Express. We also penned a short article on how to stoke the fires of creativity which you can also read online.

We asked a few kind souls to read the final version before it went to print and were overwhelmed by the positive feedback. Below you’ll find just a small selection of the endorsements we received:

This truly inspiring and fascinating book leaves you never wanting to waste a single second ever again. Everything you need to know about how your brain works and how to maximize it is contained in an easy-to-read way. The book proves you really can do anything and there are lots of simple ways to help ensure you too can make the most of your biggest asset – your brain! Without doubt, a book you cannot be without!”

Dame Sarah Storey, DBE

 

For all the debate about governments nudging people to make better decisions or to adopt better behaviours, it is easy to overlook the fact that we can actually nudge ourselves. This book is a wonderful guide to how to do just that.”

Rory Sutherland

Executive Creative Director and

Vice Chairman, OgilvyOne London

 

I thought it was accessible, thought-provoking and full of useful, easy-to-follow tips about improving your everyday life through a better understanding of the brain.”


Killian Fox

Writer for The Observer and other publications

 

This book explores the kind of topics we all think and talk about: Is the internet making us stupid? What do alcohol and caffeine really do to our brains? It provides you with kind of fascinating nuggets of information you end up reading out to whoever you happen to be with, as well as practical tips on how to maximise what we all have between our ears. Forget brainstorming, it’s all about brainshaking and dunking now. Neuroscience demystified and simplified without being patronising; a must-read.”

Olivia Walmsley

Mail Online

 

A really great book that explains in layman’s terms how the brain works and how you can then translate that knowledge to enhance your own performance. Thought-provoking and insightful, it will add considerable value to anyone still willing to learn, irrespective of which rung of the success ladder they are on. It’s an enjoyable and extremely useful read.”


Mark Hussain

HSBC

 

Sort Your Brain Out is a must-read for everyone. It is a clever and thoughtful book designed to help the lay reader understand more about the brain’s most intimate workings but most importantly it provides erudite yet easily consumed bite-sized gobbets of information on how to improve one’s lobar lot. The fascinating examples are eminently readable and marvellously memorable; the reading of this book will stretch the brain in exactly the way the authors have devised. This is mental stimulation at its best.”


Chantal Rickards

Head of Programming and Branded Content

MEC

 

As someone who has spent their life reviewing neuroscience material, I was struck by how the overview on offer contextualises some aspects of brain function in a novel and refreshing way. In short, this is a delightful and illuminating read – it is the book that I would (will) give my family, when they ask searching questions about neuroscience – and what it means for them.”

Professor Karl Friston FRS

Scientific Director

Wellcome Trust Centre for Neuroimaging

University College London

 

Sort Your Brain Out is has clarity of purpose and many features that puts it ahead of its competitors in an expanding area of interest. Making the best use of the amazing brains we all inherit, even though they are destined to operate in a world far removed from the environment that shaped their evolution, is crucial. There probably is no more important a task for us as individuals or for the groups we live and work in than this. Help and the chance to expand our insight is at hand.”

Ian Edwards

Head of Strategy

Advertising Planning firm Vizeum

 

Engaging, accessible, demystifying.”

Dr Daniel Glaser

Director

Science Gallery London

 

If you do decide to purchase a copy we’d be really grateful if you’d find time to review it on Amazon.