Brain-Informed Flirting: Dr Jack’s Debut on MTV

Last summer, I was invited out to the beautiful alpine lake town of Montreaux (directly opposite the iconic mountains of Evian bottle fame, incidentally) to provide a little brain-informed date training. Having a neuroscientist provide inspiration to a girl trying to get ahead in the love game may sound a bit odd, but at the end of the day it is the brain after all that produces the experience of love in the first place. Understanding the prevailing conditions in which a brain is likely to fall into the state of being in love can provide some easy-to-follow rules of thumb that help to boost a person’s confidence – one of the most powerful tools in romance.