Behaviours associated with lust, love and long-term bonding developed through evolution of separate but overlapping brain systems. Lust encourages coitus on a relatively indiscriminate basis: ensuring that genes are passed on to the next generation. Love involves a sexual preference for an individual considered in some way superior to the competition. And long-term bonding encourages fulfilment of parenting duties.
Tonight at 8pm GMT (Wed 16th Nov 2011) I make my second appearance on MTV Europe offering a few more neuroscience-informed flirting tips to fashion journalist Louise Roe’s latest Plain Jane – Jamie.
This time the date training was not set in the Swiss Alps but instead, a little closer to home, in Spitalfields market. I challenged Jamie to supercharge her womanly allure by offering free hand massages to unsuspecting young men whilst making chit chat along themes that should get their brain in a state of high excitement.
Once again using an understanding of what goes on in the brain when a person is in love can inform some easy-to-follow rules of thumb that: boost a person’s confidence, release the just the right cocktail of neurotransmitters and neurohormones in the target’s brain and encourage fluid conversational exchanges on topics that rapidly foster a bond between any two humans, whether romantic or otherwise.
Last summer, I was invited out to the beautiful alpine lake town of Montreaux (directly opposite the iconic mountains of Evian bottle fame, incidentally) to provide a little brain-informed date training. Having a neuroscientist provide inspiration to a girl trying to get ahead in the love game may sound a bit odd, but at the end of the day it is the brain after all that produces the experience of love in the first place. Understanding the prevailing conditions in which a brain is likely to fall into the state of being in love can provide some easy-to-follow rules of thumb that help to boost a person’s confidence – one of the most powerful tools in romance.
Over the summer I’ll be making a series of contributions to ITV’s THIS MORNING. The aim is to get the nation interested in how their brains work and ultimately to help YOU get the most out of YOUR brain. I’ll offer easy-to-follow advice on how to get your brain firing on all cylinders each and every day.