PEAK continually evolves each game by adding a twist or making each game a little bit tougher – they’re also clearly keeping an eye on the latest research
MEMNEON is a fun, challenging and highly-addictive smartphone game that will increase working memory and thus (according to research by Torkel Klingberg) improve your IQ! Even Stephen Fry – the God-of-Twitter himself – tweeted that MEMNEON was driving him “delightfully dotty.” High praise indeed! The creative director behind Memneon was Steve Turnbull, who would probably feel that for me to suggest that it is “Simon” for the 21st century, would be selling it short. I would disagree. Simon was the original brain training device and, as such, decades ahead of the game. Memneon is like Simon on a high dose of amphetamines.
A study conducted in collaboration with the BBC and recently published in top science journal “Nature” suggests that “brain training doesn’t make us smarter”. In this article I argue that lack of proof is not the same as proving that something doesn’t work and outline several reasons why I believe it would be premature to write off the potential benefits of brain training on the basis of the first proper clinical trial ever to investigate this potentially exciting phenomenon. I also describe a possible approach to a future clinical trial that might give brain training the best possible chance of proving itself worthy of the billions of dollars people are spending on such programs worldwide.